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01 Overview

Where do you go when you feel lost? Wild Runners is ODYSY’s answer to what happens when cinematic storytelling is built natively for the feed: an original scripted micro-drama series created and produced with Caravan Film Crews. Season one follows Mika, a twenty-something who has lost her way, and the run club that helps her find it. Co-directed by Teddy Kareem and Ulises Garcia, the series was written, shot, and edited for vertical, sound-on viewing from day one.

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02 Challenges & Approach

Original IP is a different discipline than client work: no brief, no brand guardrails, and no existing audience. We developed the season through table reads with our four leads, designed coverage for a 9:16 frame from the first shot list instead of cropping in post, and built the release like a campaign: a trailer launch, daily episode drops, and platform-specific thumbnails, captions, and cutdowns across Instagram, TikTok, Facebook, and YouTube Shorts.

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03 The Result

Season one premiered December 13, 2025 and released five episodes in five days, turning one production into a serialized presence across every vertical platform. The series became our proof of concept for scripted entertainment made for social, and went on to earn the top honor at the 32nd Annual Communicator Awards, the highest honor presented by the Academy of Interactive & Visual Arts.

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04 Awards

Winner - 2026 Communicator Award of Excellence, Campaigns: Business to Consumer, presented by the Academy of Interactive & Visual Arts at the 32nd Annual Communicator Awards.