Mixed Use Reimagined
Mixed Use Reimagined
CLIENT:
CLIENT:
CLIENT:
Village at Totem Lake
Village at Totem Lake
Village at Totem Lake
Overview
A short narrative video using visuals to share the reimagined mixed use property in a competitive major market in the United States.
Challenges & Approach
Executing the 3-day project was a strategic effort to capture the property’s full "Live, Work, Play" narrative, moving beyond simple retail shots to authentically support leasing efforts. A core challenge was the complex logistics of coordinating two major events with multiple influencers, ensuring both photo and video teams efficiently captured up to four tenants in each shot while telling a seamless day-to-night story. From morning fitness and meetings to evening entertainment and residential life. Our approach maximized content by integrating the community run club and residential living spaces, with a priority on rapid content sharing to empower participating tenants and influencers, significantly amplifying the property's dynamic lifestyle and community appeal.
The Result
We created an array of compelling video content that continues to be shared across various platforms, cuts that are re-used by tenants, the property management including leasing to position the development of the center. This includes showcasing the experience living, working and playing at The Village at Totem Lake We've allowed the team to share the experience on property to provide the business case, accelerate buying decisions from tenants, encouraging residents and guests to enjoy all the offerings in a new area of greater Seattle.
Overview
A short narrative video using visuals to share the reimagined mixed use property in a competitive major market in the United States.
Challenges & Approach
Executing the 3-day project was a strategic effort to capture the property’s full "Live, Work, Play" narrative, moving beyond simple retail shots to authentically support leasing efforts. A core challenge was the complex logistics of coordinating two major events with multiple influencers, ensuring both photo and video teams efficiently captured up to four tenants in each shot while telling a seamless day-to-night story. From morning fitness and meetings to evening entertainment and residential life. Our approach maximized content by integrating the community run club and residential living spaces, with a priority on rapid content sharing to empower participating tenants and influencers, significantly amplifying the property's dynamic lifestyle and community appeal.
The Result
We created an array of compelling video content that continues to be shared across various platforms, cuts that are re-used by tenants, the property management including leasing to position the development of the center. This includes showcasing the experience living, working and playing at The Village at Totem Lake We've allowed the team to share the experience on property to provide the business case, accelerate buying decisions from tenants, encouraging residents and guests to enjoy all the offerings in a new area of greater Seattle.
Overview
A short narrative video using visuals to share the reimagined mixed use property in a competitive major market in the United States.
Challenges & Approach
Executing the 3-day project was a strategic effort to capture the property’s full "Live, Work, Play" narrative, moving beyond simple retail shots to authentically support leasing efforts. A core challenge was the complex logistics of coordinating two major events with multiple influencers, ensuring both photo and video teams efficiently captured up to four tenants in each shot while telling a seamless day-to-night story. From morning fitness and meetings to evening entertainment and residential life. Our approach maximized content by integrating the community run club and residential living spaces, with a priority on rapid content sharing to empower participating tenants and influencers, significantly amplifying the property's dynamic lifestyle and community appeal.
The Result
We created an array of compelling video content that continues to be shared across various platforms, cuts that are re-used by tenants, the property management including leasing to position the development of the center. This includes showcasing the experience living, working and playing at The Village at Totem Lake We've allowed the team to share the experience on property to provide the business case, accelerate buying decisions from tenants, encouraging residents and guests to enjoy all the offerings in a new area of greater Seattle.
Other works
Other works
Other works
