Overview

Capturing the story in a single visit for this 1 million square foot property and its 100+ tenants showcasing two events to represent the over 80+ they host per year to drive traffic to the shopping center in one of the fastest growing sub-markets in the United States. 

Challenges & Approach

Executing a three-day content project presented major logistical challenges. The primary goal was to maximize authentic content captures, showcasing the property's dynamic atmosphere, its role in a fastest-growing submarket, and its calendar of over 80 events a year. Our team navigated a packed schedule and the large crowds of the biggest annual event to capture crucial, unrepeatable moments. Key challenges included recruiting local shopper-influencers over models, securing filming consent from all tenants, and coordinating clearances with staff and security to activate features like the fountain show.

To ensure the final video's coherence and emotional resonance, a key strategy was pre-interviewing the leasing and property management teams for voice-over, allowing post-production to craft a powerful narrative with non-copyrighted music that evokes pride and directly supports their ability to close more deals.

The Result

Content that creates a competitive advantage for the leasing team at the commercial property, shares the story of what it is like to be a tenant, a guest or work at the lifestyle center. This video has been used and repurposed many times over and continues to give footage that has also been reused for other projects. The tenants featured, influencers and of course the internal teams have shared and re-shared the video and photos that were taken at the same time to maximize the outcomes.