Overview

A half-day with marathoner Briana turned into a snapshot of real recovery, where Njoie’s Proto Massager became part of the process that keeps her running.

Njoie partnered with us to create a series of vignettes showcasing real-life use cases for their Proto Massager. One of these focused on Briana, a dedicated runner training for marathons, where recovery is a crucial part of her daily routine. The goal was to produce authentic, relatable commercial that connected with active consumers while demonstrating the product’s benefits in a natural setting.

Challenges & Approach

We filmed with Briana over a half day, capturing genuine recovery moments in her environment to ensure the commercial felt authentic rather than staged. Working from concept through production, we shaped the narrative by blending her on-camera perspective with insights drawn from actual customer feedback on Amazon and Njoie’s own site. The prompts we gave Briana reflected the real language and experiences of satisfied users, allowing the spot to feel both personal and broadly relatable.

The Result

The final vignette was integrated into Njoie’s broader campaign for the Proto Massager, appearing across organic social channels and in paid ads. The piece effectively bridged product demonstration with lifestyle storytelling, giving potential customers a clear, authentic picture of how the massager fits into an active recovery routine.